TY  - BOOK
AU  - Lehmann, Donald R.
AU  - Winer, Russell S.
TI  - Product management 
SN  - 0070603480
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Co. Ltd.
KW  - Product management
N1  - Includes Appendix, Name Index and Subject Index
UR  - http://www.loc.gov/catdir/description/mh021/2001030383.html
ER  -