TY  - GEN
AU  - Lehmann, Donald R.
AU  - Winer, Russell S.
TI  - Product management - 4th ed
SN  - 9780070603486(pb)
U1  - 658.5 LEH-WIN 
PY  - 2016///
CY  - New Delhi
PB  - McGraw Hill Education (I) Pvt. Ltd
KW  - Product management
N1  - Includes bibliographical references and index
ER  -