TY  - BOOK
AU  - Kirby, Justin
AU  - Marsden, Paul
TI  - Connected Marketing : The Viral, Buzz and Word of Mouth Revolution
SN  - 8131207595
PY  - 2006///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
N1  - Includes Index
ER  -