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161.
The big idea by
Material type: Text Text
Publication details: London Profile Books 2003
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 JON/Big.
162.
The anatomy of Buzz : Creating word-of-mouth-marketing by
Material type: Text Text
Publication details: London Profile Books 2000
Availability: Items available for loan: Goa University Library (1)Call number: 658.802 ROS/Ana.
163.
Marketing research : An applied orientation by
Edition: 3rd ed
Material type: Text Text
Publication details: London Prentice Hall International 1999
Availability: Items available for loan: Goa University Library (1)Call number: 658.83 MAL/Mar.
164.
The marketing research process by
Edition: 5th ed
Material type: Text Text
Publication details: England Pearson Education 2000
Availability: Items available for loan: Goa University Library (1)Call number: 658.83 WRI-CRI.
165.
Communicating flobally : An integrated marketing approach by
Material type: Text Text
Publication details: U.S.A. NTC Business Books 2001
Availability: Items available for loan: Goa University Library (1)Call number: 658.848 SCH-KIT.
166.
Marketing in India : Cases and readings by
Edition: 3rd ed
Material type: Text Text
Publication details: New Delhi Vikas Publishing House 2001
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 NEE/Mar.
167.
Marketing in the new millennium : 36 trends that will change business and marketing by
Material type: Text Text
Publication details: New Delhi Vikas Publishing House 2000
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 XAV/Mar.
168.
Services marketing in Asia : Managing people, technology and strategy by
Material type: Text Text
Publication details: Singapore Prentice Hall 2002
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 LOV/Ser.
169.
Foundations of marketing theory : Toward a general theory of marketing by
Material type: Text Text
Publication details: Armonk M.E.Sharpe 2002
Availability: Items available for loan: Goa University Library (1)Call number: 658.8001 HUN/FOu.
170.
International marketing research by
Material type: Text Text
Publication details: New Delhi Prentice Hall of India 2002
Availability: Items available for loan: Goa University Library (1)Call number: 658.83 KUM/Int.
171.
Case studies in marketing : The Indian context by
Edition: 2nd ed
Material type: Text Text
Publication details: New Delhi Prentice Hall of India 2002
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 SRI/Cas.
172.
New perspectives on rural marketing by
Material type: Text Text
Publication details: Mumbai Jaico Publishing House 2002
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 RAM/New.
173.
Handbook of relationship marketing by
Material type: Text Text
Publication details: New Delhi Response Books 2002
Availability: Items available for loan: Goa University Library (1)Call number: 658.812 SHE-PAR.
174.
Services marketing : Concepts, practices and cases by
Material type: Text Text
Publication details: Mumbai Himalaya Publishing House 2001
Availability: Items available for loan: Goa University Library (2)Call number: 658.8 SHA/Ser, ...
175.
Qualitative market research : A comprehensive guide by
Material type: Text Text
Publication details: Thousand Oaks Sage Publications 2001
Availability: Items available for loan: Goa University Library (1)Call number: 658.83 MAR/Qua.
176.
Essentials of services marketing : Concepts, strategies and cases by
Edition: 2nd ed
Material type: Text Text
Publication details: Singapore Thomson 2002
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 HOF-BAT.
177.
International marketing by
Edition: 3rd ed
Material type: Text Text
Publication details: New Delhi Viva Books 2002
Availability: Items available for loan: Goa University Library (1)Call number: 658.848 PAL-THO.
178.
Handbooks in operations research and managemenrt science - Marketing by
Material type: Text Text
Publication details: Amsterdam North-Holland 1993
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 ELI/Han.
179.
Marketing research by
Material type: Text Text
Publication details: Delhi Global Business Press 1995
Availability: Items available for loan: Goa University Library (1)Call number: 658.834 AGR/Mar.
180.
Principles of marketing by
Material type: Text Text
Publication details: Cincinati South-Western Publishing 1992
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 LAM/Pri.
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