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221.
Marketing planning in a total quality environment by
Material type: Text Text
Publication details: Mumbai Jaico Publishing House 2002
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 LIN-STA.
222.
Managing and marketing technology by
Material type: Text Text
Publication details: Australia Thomson 2001
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 FOR-SAR.
223.
Marketing Strategy: A Decision-Focused Approach by Series: McGraw Hill/Irwin Series In Marketing
Edition: 4th Ed
Material type: Text Text
Publication details: New Delhi Tata Mcgrawhill 2003
Availability: Items available for loan: Goa University Library (1)Call number: 658.802 WAL/Mar.
224.
Journal of marketing research. by
Material type: Text Text; Format: print ; Literary form:
Publication details: Chicago American Marketing Association]
Other title:
  • Journal of marketing research
Availability: No items available.
225.
Marketing management : An Indian perspective R.L. Varshney Text and cases by
Edition: 2nd ed
Material type: Text Text
Publication details: New Delhi Sultan Chand & Sons 2000
Availability: Items available for loan: Goa University Library (11)Call number: 658.8 VAR/GUP, ...
226.
Marketing research : Naresh K. Malhotra. an applied orientation / by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, 1999
Availability: Items available for loan: Goa University Library (1)Call number: 658.83 MAL/Mar.
227.
Tourism marketing Eric Laws Quality and service management perspectives by
Material type: Text Text
Publication details: London Continuum 2002
Availability: Items available for loan: Goa University Library (1)Call number: 338.4791 LAW/Tou.
228.
Optimal database marketing : Ronald G. Drozdenko, Perry D. Drake. strategy, development, and data mining / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage Pub., 2002
Availability: Items available for loan: Goa University Library (1)Call number: 658.84 DRO-DRA.
229.
Marketing research Rajendra Nargundkar Text and cases by
Edition: 2nd ed
Material type: Text Text
Publication details: New Delhi Tata McGraw Hill 2004
Availability: Items available for loan: Goa University Library (2)Call number: 658.83 NAR/Mar, ...
230.
Modern marketing S.A. Sherlekar A manual of marketing, salesmanship and advertising by
Material type: Text Text
Publication details: Mumbai Himalaya Publishing 2001
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 SHE/Mod.
231.
Services marketing P.K. Sinha Text and readings by
Material type: Text Text
Publication details: Bombay Himalaya Publishing 2004
Availability: Items available for loan: Goa University Library (2)Call number: 658.809 SIN-SAH, ...
232.
Services marketing S. Shajahan Copncepts, practices and cases by
Material type: Text Text
Publication details: Mumbai Himalaya Publishing 2003
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 SHA/Ser.
233.
Services marketing P.N. Reddy by
Material type: Text Text
Publication details: Mumbai Himalaya Publishing House 2002
Availability: Items available for loan: Goa University Library (2)Call number: 658.8 RED/Ser, ...
234.
Journal of consumer research. by
Material type: Text Text; Format: print ; Literary form:
Publication details: [Gainesville, FL, etc. : Journal of Consumer Research, etc.]
Other title:
  • JCR
  • Consumer research
Availability: No items available.
235.
Marketing planning & strategy : Subhash C. Jain. casebook / by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Thomson/South-Western College Pub., 2004
Other title:
  • Marketing planning and strategy
Availability: Items available for loan: Goa University Library (5)Call number: 658.8 JAI/Mar, ...
236.
Services marketing S.M. Jha by
Edition: 6th ed
Material type: Text Text
Publication details: Mumbai Himalaya Publishing House 2003
Availability: Items available for loan: Goa University Library (5)Call number: 658.809 JHA/Ser, ...
237.
The 22 immutable laws of marketing : Al Ries and Jack Trout. violate them at your own risk / by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : HarperBusiness, 2003
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 RIE/22.
238.
The big idea / Robert Jones. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : HarperCollinsBusiness, 2000
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 JON/Big.
239.
Do something different Jurgen Wolff Proven marketing techniques to transform your business by
Material type: Text Text
Publication details: London Virgin Publishing 2001
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 WOL/Do.
240.
Do something different Jurgen Wolff Proven marketing techniques to transform your business by
Material type: Text Text
Publication details: New Delhi Dolphin Press 2001
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 WOL/Do.
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