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281.
Getting it right the second time : Michael Gershman. how American ingenuity transformed forty-nine marketing failures into some of our most successful products / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi. : Roli Books., 2000
Availability: Items available for loan: Goa University Library (1)Call number: 658.800973 GER/Get.
282.
The marketing research guide / Robert E. Stevens ... [et al.]. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Viva Books Pvt. Ltd., 2004
Availability: Items available for loan: Goa University Library (1)Call number: 658.83 STE/Mar.
283.
Strategic database marketing : Arthur Middleton Hughes. the masterplan for starting and managing a profitable, customer-based marketing program / by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 2000
Other title:
  • Strategic data base marketing
Availability: Items available for loan: Goa University Library (1)Call number: 658.84 HUG/Str.
284.
Case Studies in Marketing Management. Arvind V. Shukla by
Material type: Text Text
Publication details: New Delhi Sarup & sons. 2004
Availability: Items available for loan: Goa University Library (1)Call number: 658.835 SHU/Cas.
285.
Retail selling How to achieve maximum retail sales
Material type: Text Text
Publication details: Mumbai Jaico Publishing House 2004
Availability: Items available for loan: Goa University Library (1)Call number: 658.87 FLE/Ret.
286.
International marketing Rakesh Mohan Joshi by
Material type: Text Text
Publication details: New Delhi Oxford University Press 2005
Availability: Items available for loan: Goa University Library (2)Call number: 658.848 JOS/Int, ...
287.
Encyclopaedic dictionary of marketing and salesmanship Imran Ali by
Material type: Text Text
Publication details: New Delhi Rajat Publications 2004
Availability: Items available for loan: Goa University Library (2)Call number: 658.81 ALI/Enc-1, ...
288.
Promote your business Mary Morel How to write effective marketing material for your small business by
Material type: Text Text
Publication details: Australia Allen & Unwin 2004
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 MOR/Pro.
289.
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill 2006
Availability: Items available for loan: Goa University Library (2)Call number: 658.8 ETZ/Mar, ...
290.
Effective marketing management Edited by Y.P.Singh by
Material type: Text Text
Publication details: New Delhi Anmol Publications 2002
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 SIN/Eff.
291.
Marketing research Rajendra Nargundkar Text and cases by
Edition: 2nd ed
Material type: Text Text
Publication details: New Delhi Tata McGraw Hill 2006
Availability: Items available for loan: Goa University Library (1)Call number: 658.83 NAR/Mar.
292.
Marketing research Edited by K. Suresh Approaches and applications by
Material type: Text Text
Publication details: Hyderabad ICFAI University Press 2005
Availability: Items available for loan: Goa University Library (1)Call number: 658.80072 SUR/Mar.
293.
Textbook of marketing of services Nimit Chowdhary The Indian experience by
Material type: Text Text
Publication details: Delhi Macmillan India Ltd., 2005
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 CHO-CHO.
294.
Marketing research N.K. Sharma by
Material type: Text Text
Publication details: Jaipur RBSA Publishers 2003
Availability: Items available for loan: Goa University Library (1)Call number: 658.802 SHA-SHA.
295.
Marketing management S.K. Kapur Theory , process and practice in the Indian context0 by
Material type: Text Text
Publication details: New Delhi S.K. Publishers 19970
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 KAP/Mar.
296.
Marketing management S.K. Kapur Theory,process and practice by
Material type: Text Text
Publication details: New Delhi S.K. Publishers 1997
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 KAP/Mar.
297.
On-line marketing Gaytri Varma Principles and current practices by
Material type: Text Text
Publication details: New Delhi New Century Publications 2005
Availability: Items available for loan: Goa University Library (1)Call number: 658.800285 VAR/Onl.
298.
International marketing research V. Kumar by
Material type: Text Text
Publication details: New Delhi Prentice Hall of India 2002
Availability: Items available for loan: Goa University Library (1)Call number: 658.83 KUM/Int.
299.
International marketing P.K. Vasudeva by
Edition: 2nd ed
Material type: Text Text
Publication details: New Delhi Excel Books 2004
Availability: Items available for loan: Goa University Library (1)Call number: 382.1 VAS/Int.
300.
Creative marketing for SMEs Ian Fillis by
Material type: Text Text
Publication details: Hyderabad ICFAI University Press 2005
Availability: Items available for loan: Goa University Library (1)Call number: 658.314 FIL/Cre.
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