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341.
Rural Marketing : Targeting the Non-Urban Consumer by
Edition: 2nd ed.
Material type: Text Text
Publication details: New Delhi Response Books 2007
Availability: Items available for loan: Goa University Library (4)Call number: 658.8 VEL/Rur, ...
342.
Strategic marketing management U. C. Mathur Text and cases by
Material type: Text Text
Publication details: Delhi Macmillan India Ltd., 2006
Availability: Items available for loan: Goa University Library (2)Call number: 658.8 MAT/Str, ...
343.
Marketing (with CD) Michael J. Etzel, Bruce J. Walker, William J. Stanton. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill 2008
Availability: Items available for loan: Goa University Library (12)Call number: 658.8 ETZ/Mar, ...
344.
Contemporary Indian cases in marketing Mukesh Pandey by
Material type: Text Text
Publication details: New Delhi Biztantra 2006
Availability: Items available for loan: Goa University Library (2)Call number: 658.8 PAN/Con, ...
345.
Marketing research : An applied orientation by
Edition: 4th ed
Material type: Text Text
Publication details: Delhi P:earson Education 2004
Availability: Items available for loan: Goa University Library (1)Call number: 658.83 MAL/Mar.
346.
International marketing research / C. Samuel Craig and Susan P. Douglas. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester : John Wiley, 2003
Availability: Items available for loan: Goa University Library (15)Call number: 658.83 CRA-DOU, ...
347.
Strategic market management / David A. Aaker. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Wiley India, 2008
Availability: Items available for loan: Goa University Library (14)Call number: 658.8 AAK/Str, ... Not available: Goa University Library: Checked out (1).
348.
Mastering Marketing Ian Ruskin-Brown by
Edition: 2nd ed.
Material type: Text Text
Publication details: New Delhi Viva Books 2008
Availability: Items available for loan: Goa University Library (2)Call number: 658.8 RUS/Mas, ...
349.
Marketing management Philip Kotler by
Edition: 13th ed
Material type: Text Text
Publication details: New Delhi Prentice hall of india pvt. ltd 2009
Availability: Items available for loan: Goa University Library (3)Call number: 658.8 KOT-KEL, ...
350.
services marketing : Concepts, strategies and cases by
Edition: 3rd ed
Material type: Text Text
Publication details: Singapore Thomson 2006
Availability: Items available for loan: Goa University Library (2)Call number: 658.8 HOF-BAT, ...
351.
Marketing : Creating and keeping customers in an e-commerce world by
Edition: 7th ed
Material type: Text Text
Publication details: Australia Thomson Learning 2001
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 ZIK-DAM.
352.
The Rural Marketing Book (With VCD) Pradeep Kashyap by
Material type: Text Text
Publication details: New Delhi Biztantra 2007
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 KAS-RAU.
353.
Rural marketing Balram Dogra concepts and practices by
Material type: Text Text
Publication details: New Delhi Tata McGraw Hill 2008
Availability: Items available for loan: Goa University Library (2)Call number: 658.8 DOG-GHU, ...
354.
Market Segmentation Malcolm McDonald How to do it How to profit from it by
Material type: Text Text
Publication details: Oxford Butterworth-Heinemann 2004
Availability: Items available for loan: Goa University Library (1)Call number: 658.804 MCD-DUN.
355.
Integrated Advertising, Promotion, and Marketing Communications Kenneth E. Clow by
Edition: 2nd ed.
Material type: Text Text
Publication details: New Delhi Prentice Hall of India 2006
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 CLO-BAA.
356.
Taxmann Brands Cost Concepts & Case Studies S. Ramanujam An Accountant's Perspective with Special Emphasis on Legal,Taxation and Valuation Issues by
Material type: Text Text
Publication details: New Delhi Taxmann Allied Services 2003
Availability: Items available for loan: Goa University Library (4)Call number: 658.827 RAM/Bra, ...
357.
The handbook of marketing research Edited by Rajiv Grover uses, misuses, and future advances / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks Sage Publications 2006
Availability: Items available for loan: Goa University Library (2)Call number: 658.83 GRO-VRI, ...
358.
Qualitative marketing research : Johanna Moisander and Anu Valtonen. a cultural approach / by Series: Introducing qualitative methods
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Sage Publications, 2006
Online resources:
Availability: Items available for loan: Goa University Library (1)Call number: 658.83 MOI-VAL.
359.
Services Marketing R. Srinivasan The Indian Context by
Edition: 2nd ed
Material type: Text Text
Publication details: New Delhi Prentice Hall of India 2009
Availability: Items available for loan: Goa University Library (2)Call number: 658.8 SRI/Ser, ...
360.
Event marketing and management Sanjaya Singh Gaur by
Material type: Text Text
Publication details: New Delhi Vikas Publishing House 2009
Availability: Items available for loan: Goa University Library (15)Call number: 658.456 GUA-SAG, ...
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