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421.
Marketing of hospitality and tourism services Prasanna Kumar by
Publication details: New Delhi: Tata McGraw Hill Education Pvt. Ltd.; 2010
Availability: Items available for loan: Goa University Library (20)Call number: 647.94068 KUM/Mar, ...
422.
The profit impact of marketing strategy project : retrospect and prospects / edited by Paul W. Farris and Michael J. Moore. by
Material type: Text Text; Format: print festschrift ; Literary form: Not fiction
Publication details: New York : Cambridge University Press, 2009
Availability: Items available for loan: Goa University Library (1)Call number: 658.802 FAR-MOO.
423.
Marketing / Paul Baines, Chris Fill, and Kelly Page. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2011
Availability: Items available for loan: Goa University Library (3)Call number: 658.8 BAI/Mar, ...
424.
Managing customer value : one stage at a time / Dilip Soman, Sara N-Marandi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Cambridge University Press., 2011
Availability: Items available for loan: Goa University Library (1)Call number: 658.812 SOM/Man.
425.
Total customer value management : transforming business thinking / Gautam Mahajan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Thousand Oaks : Response Books, 2011
Availability: Items available for loan: Goa University Library (1)Call number: 658.812 MAH/Tot.
426.
Cases in marketing management / edited by Kenneth E. Clow, Donald Baack. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : SAGE Publications, 2012
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 CLO-BAA.
427.
Entrepreneurship development and management A.K.Singh by
Publication details: New Delhi: University Science Press; 2009
Availability: Items available for loan: Goa University Library (1)Call number: 338.04 SIN/Ent.
428.
marketing
Publication details: Margao gao 2001
Availability: No items available.
429.
Principles of supply chain management / Richard E. Crandall, William R. Crandall, Charlie C. Chen. by Series: Series on resource management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boca Raton : CRC Press/Taylor & Francis Group, 2011
Availability: Items available for loan: Goa University Library (2)Call number: 658.72 CRA/Pri, ...
430.
Brand media strategy : integrated communications planning in the digital era / Antony Young. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave Macmillan, 2010
Availability: Items available for loan: Goa University Library (1)Call number: 658.827 YOU/Bra.
431.
Hospitality marketing management / Robert D. Reid, David C. Bojanic. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, 2006
Availability: Items available for loan: Goa University Library (1)Call number: 647.950688 REI-BOJ.
432.
A dictionary of marketing / Charles Doyle. by Series: Oxford paperback reference
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2011
Other title:
  • Oxford dictionary of marketing
  • Marketing
Availability: Items available for reference: Goa University Library: Not for loan (1)Call number: R 658.8003 DOY/Dic.
433.
Modern Marketing : Principles and Practice by
Publication details: Illinois Scott Foresman Company 1978
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 FOX-WHE.
434.
Investment and Securities Markets in India Investment Management by
Publication details: Bombay Himalaya Publishing House 1992
Availability: Items available for loan: Goa University Library (2)Call number: 332.632 AVA/Inv, ...
435.
Marketing Research Methodological Foundations by
Edition: 2nd Editions
Publication details: Illinois The Dryden Press 1979
Availability: Items available for loan: Goa University Library (1)Call number: 658.83 CHU/Mar.
436.
Hands-on social marketing : a step-by-step guide to designing change for good / Nedra Kline Weinreich. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : SAGE Publications, 2011
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 WEI/Han.
437.
Marketing Hotels into the 90s A Systematic Approach to Increasing Sales by
Publication details: Connecticut Avi Publishing Company 1983
Availability: Items available for loan: Goa University Library (1)Call number: 658.82 GRE/Mar.
438.
Brand management :principles and practices (with CD) Kirti Dutta. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Oxford University Press, 2012
Availability: Items available for loan: Goa University Library (34)Call number: 658.827 DUT/Bra, ... Not available: Goa University Library: Checked out (26).
439.
Service Marketing : Text, Cases & Readings by
Publication details: New Jersey Prentice Hall Inc. 1984
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 LOV/Ser.
440.
Handbook of agricultural economics: Vol 1B- marketing, distribution and consumers. by Series: Handbooks in economics 18
Publication details: Amsterdam: Elsevier; 2001
Availability: Items available for loan: Goa University Library (1)Call number: 338.1 GAR-RAU-1B.
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