Goa University

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1.
Consumer behavior : Building marketing strategy by
Material type: Text Text
Publication details: New Delhi Tata McGraw Hill 2002
Availability: Items available for loan: Goa University Library (1)Call number: 658.8342 HAW/Con.
2.
Consumer behavior : Building marketing strategy by
Edition: 9th ed
Material type: Text Text
Publication details: New Delhi Tata McGraw Hill 2003
Availability: Items available for loan: Goa University Library (1)Call number: 658.8342 HAW/Con.
3.
Market-based management : Roger J. Best. strategies for growing customer value and profitability / by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 BES/Mar.
4.
Consumer behavior : Building marketing strategy (with C D) by
Edition: 9th ed
Material type: Text Text
Publication details: New Delhi Tata McGraw Hill 2005
Availability: Items available for loan: Goa University Library (1)Call number: 658.8342 HAW/Con.
5.
Consumer behavior : Building marketing strategy (with C D) by
Edition: 9th ed
Material type: Text Text
Publication details: New Delhi Tata McGraw Hill 2009
Availability: Items available for loan: Goa University Library (64)Call number: 658.8342 HAW/Con, ... Not available: Goa University Library: Checked out (5).
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