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Results of search for 'au:"Bitner, Mary Jo"'
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Authors
Bitner, Mary Jo
Gremler, Dwayne D.
Pandit, Ajay
Zeithaml, Valarie A.
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Service marketing
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1.
Services marketing : integrating customer focus across the firm
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler and Ajay Pandit
by
Zeithaml, Valarie A
Bitner, Mary Jo
Gremler, Dwayne D
Pandit, Ajay
Edition:
5th ed.
Publication details:
New Delhi,
Tata McGraw Hill Education Pvt. Ltd.;
2011
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Items available for loan:
Goa University Library
(30)
Call number:
658.8 ZEI/Ser, ..
.
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2.
Services marketing: integrating customer focus across the firm - 6th ed.
by
Zeithaml, Valarie A
Bitner, Mary Jo
Gremler, Dwayne D
Pandit, Ajay
Publication details:
New Delhi:
McGraw Hill Education (I) Pvt. Ltd;
2015
Availability:
Items available for loan:
Goa University Library
(3)
Call number:
658.8 ZEI/Ser, ..
.
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