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	1.	Cases in Advertising and Promotion Management by Quelch, John Farris, Paul Material type: Text Publication details: Texas Business Publications, Inc. 1983 Availability: Items available for loan: Goa University Library (1)Call number: 659.1 QUE-FAR. Add to cart (remove)
	2.	The profit impact of marketing strategy project : retrospect and prospects / edited by Paul W. Farris and Michael J. Moore. by Farris, Paul Moore, Michael J, 1953- Material type: Text; Format: print festschrift ; Literary form: Not fiction Publication details: New York : Cambridge University Press, 2009 Online resources: Publisher description Table of contents Contributor biographical information Availability: Items available for loan: Goa University Library (1)Call number: 658.802 FAR-MOO. Add to cart (remove)

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