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	1.	Essentials of services marketing : Concepts, strategies and cases by Hoffman, K Bateson, John Edition: 2nd ed Material type: Text Publication details: Singapore Thomson 2002 Availability: Items available for loan: Goa University Library (1)Call number: 658.8 HOF-BAT. Add to cart (remove)
	2.	Essentials of services marketing : Concepts, strategies and cases by Hoffman, K Bateson, John Edition: 2nd ed Material type: Text Publication details: Singapore Thomson 2002 Availability: Items available for loan: Goa University Library (1)Call number: 658.8 HOF-BAT. Add to cart (remove)
	3.	services marketing : Concepts, strategies and cases by Hoffman, K [Author] Bateson, John Edition: 3rd ed Material type: Text Publication details: Singapore Thomson 2006 Availability: Items available for loan: Goa University Library (2)Call number: 658.8 HOF-BAT, ... Add to cart (remove)
	4.	Services Marketing by Bateson, John E. G [Author] Hoffman, K. Douglas [Author] Edition: 4th Ed. Publication details: Australia: South-Western Cengage Learning, 2011 Availability: Items available for loan: Goa University Library (1)Call number: 658.8 BAT-HOF. Add to cart (remove)

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