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Handbook of marketing scales : Multi-item measures for marketing and consumer behavior research

By:

Bearden, William

Contributor(s):

Material type: Text

Text

TextPublication details: Newbury Park Sage Publications 1993ISBN:

0803951558

Subject(s):

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Goa University Library General Stacks 2	658.83 BEA/Han (Browse shelf(Opens below))	Available		095260

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