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	1.	Advertising and Promotions - an IMC Perspective Kruti Shah by Shah, Kruti [Author] D'Souza, Alan Material type: Text Publication details: New Delhi Tata McGraw Hill 2009 Availability: Items available for loan: Goa University Library (1)Call number: 659.1 SHA-DSO. Not available: Goa University Library: Checked out (1). Add to cart (remove)
	2.	Advertising and Integrated Marketing communication by Shah, Kruti [Author ] Publication details: New delhi: Mc Graw hill private limited, 2015 Availability: Items available for loan: Goa University Library (2)Call number: 659.1 SHA/Adv , ... Not available: Goa University Library: Checked out (1). Add to cart (remove)

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