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1.
Marketing strategy : Planning and implementation by
Edition: 3rd ed
Material type: Text Text
Publication details: New Delhi Tata McGraw Hill 2000
Availability: Items available for loan: Goa University Library (2)Call number: 658.8 WAL/Mar, ...
2.
Marketing strategy : A decision-focused approach by
Edition: 4th ed
Material type: Text Text
Publication details: New Delhi Tata McGraw Hill 2003
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 WAL/Mar.
3.
Marketing Strategy: A Decision-Focused Approach Orville C. Walker by Series: McGraw Hill/Irwin Series In Marketing
Edition: 5th Ed
Material type: Text Text
Publication details: New Delhi Tata Mcgrawhill 2006
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 WAL/Mar.
4.
Marketing Management A Strategic Decision-Making Approach by
Edition:
Publication details: Boston: McGraw-Hill, 2008
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 MUL/Mar.
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