Goa University

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1.
A General theory of competition:Resources, competences, productivity, economic growth by Series: Marketing for a new century
Material type: Text Text
Publication details: Thousand oaks Sage publication 2000
Availability: Items available for loan: Goa University Library (1)Call number: 338.6048 HUN/Gen.
2.
Foundations of marketing theory : Toward a general theory of marketing by
Material type: Text Text
Publication details: New Delhi Prentice Hall of India 2003
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 HUN/Fou.
3.
Marketing theory : foundations, controversy, strategy, resource-advantage theory by
Publication details: Chennai: Yes Dee Publishing Pvt. Ltd; 2011
Availability: Items available for loan: Goa University Library (1)Call number: 658.8001 HUN/Mar.
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