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	1.	Marketing (with CD) Michael J. Etzel by Etzel, Michael J [Author] Walker, Bruce J.& et al Edition: 14th Ed. Material type: Text Publication details: New Delhi Tata McGraw Hill Education pvt. ltd. 2010 Availability: Items available for loan: Goa University Library (2)Call number: 658.8 ETZ/Mar, ... Add to cart (remove)
	2.	Services marketing : integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler and Ajay Pandit by Zeithaml, Valarie A Bitner, Mary Jo Gremler, Dwayne D Pandit, Ajay Edition: 5th ed. Publication details: New Delhi, Tata McGraw Hill Education Pvt. Ltd.; 2011 Availability: Items available for loan: Goa University Library (30)Call number: 658.8 ZEI/Ser, ... Add to cart (remove)
	3.	Consumer Behaviour : building marketing strategy Del I. Hawkins, David L.Mothersbaugh, and Amit Mookerjee by Hawkins, Del I Mothersbaugh, David L Mookerjee, Amit Edition: 11th ed. Publication details: New Delhi, Tata McGraw Hill Education Pvt. Ltd.; 2010 Availability: Items available for loan: Goa University Library (16)Call number: 658.8342 HAW/Con, ... Not available: Goa University Library: Checked out (4). Add to cart (remove)
	4.	Marketing of hospitality and tourism services Prasanna Kumar by Kumar, Prasanna Publication details: New Delhi: Tata McGraw Hill Education Pvt. Ltd.; 2010 Availability: Items available for loan: Goa University Library (20)Call number: 647.94068 KUM/Mar, ... Add to cart (remove)

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