Goa University

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1.
Strategic marketing Planning Colin Gilligan by Series: professional and trade series
Material type: Text Text
Publication details: Delhi Elsevier 2006
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 GIL-WIL.
2.
Strategic marketing management: planning, implementation and control - 3rd ed. by
Publication details: London: Routledge; 2013
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 WIL-GIL.
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