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	1.	Leading edge: marketing research 21st-century tools and practices by Kaden, Robert J [Edt.] Linda, Gerald [Edt.] Prince, Melvin [Edt.] Publication details: California: Sage Publication; 2012 Availability: Items available for loan: Goa University Library (1)Call number: 658.83 KAD/Lea. Add to cart (remove)
	2.	Marketing research : A global outlook by Kumar, V Publication details: New delhi: Sage publication pvt ltd, 2015 Availability: Items available for loan: Goa University Library (1)Call number: 658.83 KUM/Mar . Add to cart (remove)
	3.	Legends in Marketing Volume 1 Research Methodology Conjoint Analysis, Multidimensional Scaling, and Related Techniques by Malhotra, Naresh K [Author] Sheth, Jagdish N [Series Editor] Agarwal James [Volume Editor] Publication details: New Delhi: Sage Publication, 2011 Availability: Items available for loan: Goa University Library (1)Call number: 658.80092 MAL/Leg-vol-1. Add to cart (remove)

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