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Results of search for 'ccl=pl:"Chennai:" and au:Trout, Jack and location:6'
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Authors
Rivkin, Steve
Trout, Jack
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Books
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MBA Book Bank
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Advertising
Brand name products
Competition
Marketing
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1.
Big brands, big trouble :
Jack Trout.
lessons learned the hard way /
by
Trout, Jack
[Author]
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
Chennai :
East West Book (Madras) Pvt. Ltd.,,
Online resources:
Click here to access online
Click here to access online
Click here to access online
Availability:
Items available for loan:
Goa University Library
(1)
Call number:
658.827 TRO/Big
.
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2.
Differentiate or die :
Jack Trout with Steve Rivkin.
survival in our era of killer competition /
by
Trout, Jack
[Author]
Rivkin, Steve
, 1947-
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
Chennai :
East West Books (Madras) Pvt. Ltd.,,
2002
Online resources:
Click here to access online
Click here to access online
Availability:
Items available for loan:
Goa University Library
(1)
Call number:
658.8 TRO-RIV
.
Add to cart
(remove)
3.
Differentiate or die :
Jack Trout with Steve Rivkin.
survival in our era of killer competition /
by
Trout, Jack
[Author]
Rivkin, Steve
, 1947-
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
Chennai :
East West Books,
2002
Online resources:
Click here to access online
Click here to access online
Availability:
Items available for loan:
Goa University Library
(1)
Call number:
658.8 TRO-RIV
.
Add to cart
(remove)
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