Goa University

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1.
Marketing Strategy: A Decision-Focused Approach by Series: McGraw Hill/Irwin Series In Marketing
Edition: 4th Ed
Material type: Text Text
Publication details: New Delhi Tata Mcgrawhill 2003
Availability: Items available for loan: Goa University Library (1)Call number: 658.802 WAL/Mar.
2.
Product Management - (3rd ed.) by Series: McGraw-Hill/Irwin Series in Marketing
Edition: (3rd ed.)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Tata McGraw-Hill Publishing Co. Ltd.; 2002
Online resources:
Availability: Items available for loan: Goa University Library (1)Call number: 658.5 LEH-WIN. Not available: Goa University Library: Checked out (2).
3.
Marketing Strategy: A Decision-Focused Approach Orville C. Walker by Series: McGraw Hill/Irwin Series In Marketing
Edition: 5th Ed
Material type: Text Text
Publication details: New Delhi Tata Mcgrawhill 2006
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 WAL/Mar.
4.
Product management Donald R. Lehmann by Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Co. Ltd., 2005
Online resources:
Availability: Items available for loan: Goa University Library (1)Call number: 658.5 LEH-WIN.
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