Goa University

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1.
Marketing Strategy: A Decision-Focused Approach by Series: McGraw Hill/Irwin Series In Marketing
Edition: 4th Ed
Material type: Text Text
Publication details: New Delhi Tata Mcgrawhill 2003
Availability: Items available for loan: Goa University Library (1)Call number: 658.802 WAL/Mar.
2.
Product Management - (3rd ed.) by Series: McGraw-Hill/Irwin Series in Marketing
Edition: (3rd ed.)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Tata McGraw-Hill Publishing Co. Ltd.; 2002
Online resources:
Availability: Items available for loan: Goa University Library (1)Call number: 658.5 LEH-WIN. Not available: Goa University Library: Checked out (2).
3.
Advertising and promotion : George E. Belch & Michael A. Belch. an integrated marketing communications perspective / by Series: The McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, 2004
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 BEL-BEL.
4.
Product management / Donald R. Lehmann, Russell S. Winer. by Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Co. Ltd., 2003
Online resources:
Availability: Items available for loan: Goa University Library (1)Call number: 658.5 LEH-WIN. Not available: Goa University Library: Checked out (4).
5.
Marketing Strategy: A Decision-Focused Approach Orville C. Walker by Series: McGraw Hill/Irwin Series In Marketing
Edition: 5th Ed
Material type: Text Text
Publication details: New Delhi Tata Mcgrawhill 2006
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 WAL/Mar.
6.
Product management Donald R. Lehmann by Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Co. Ltd., 2005
Online resources:
Availability: Items available for loan: Goa University Library (1)Call number: 658.5 LEH-WIN.
7.
Product management - 4th ed. by Series: McGraw Hill / Irwin Series in Marketing
Publication details: New Delhi: McGraw Hill Education (I) Pvt. Ltd; 2016
Availability: Items available for loan: Goa University Library (10)Call number: 658.5 LEH-WIN, ... Not available: Goa University Library: Checked out (9). Goa University Library: Lost (1).
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