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	1.	Managing to Keep the Customer : How to Achieve and Maintain Superior Customer Service Throughtout the Organisaion by Desatnick, Robert Detzel, Denis Material type: Text Publication details: San Francisco Jossey-Bass Publishers 1993 Availability: Items available for loan: Goa University Library (1)Call number: 658.812 DES-DET. Add to cart (remove)
	2.	Horizontal Management : Beyond Total Customer Satisfaction by Denton, D Material type: Text Publication details: New York Lescington Books 1991 Availability: Items available for loan: Goa University Library (1)Call number: 658.812 DEN/Hor. Add to cart (remove)
	3.	Customer relations by Oberoi, Preeti Material type: Text Publication details: New Delhi Sarup & Sons 2002 Availability: Items available for loan: Goa University Library (1)Call number: 658.812 OBE/Cus. Add to cart (remove)
	4.	The essential guide to knowledge management : Amrit Tiwana. e-business and CRM applications / by Tiwana, Amrit, 1974- [Author] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi Pearson Education Asia 2001 Other title: Guide to knowledge management : e-business and CRM applications E-business and CRM applications Availability: Items available for loan: Goa University Library (3)Call number: 658.4038 TIW/Ess, ... Add to cart (remove)
	5.	No cover image available No cover image available Customer relationship management / Kristin Anderson, Carol Kerr. by Anderson, Kristin, 1962- [Author] Kerr, Carol Series: Briefcase books series Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Tata McGraw-Hill, 2003 Online resources: Click here to access online Availability: Items available for loan: Goa University Library (1)Call number: 658.812 AND-KER. Add to cart (remove)
	6.	The big idea / Robert Jones. by Jones, Robert [Author] Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : HarperCollinsBusiness, 2000 Availability: Items available for loan: Goa University Library (1)Call number: 658.8 JON/Big. Add to cart (remove)
	7.	The big idea / Robert Jones. by Jones, Robert [Author] Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Profile Books, 2003 Availability: Items available for loan: Goa University Library (1)Call number: 650.1 JON/Big. Add to cart (remove)
	8.	May I help you? : Jillian Mercer. great customer service for small business / by Mercer, Jillian [Author] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Australia : Allen & Unwin, 2004 Online resources: Click here to access online Availability: Items available for loan: Goa University Library (1)Call number: 658.812 MER/May. Add to cart (remove)
	9.	High performance sales organizations : Darlene M. Coker achieving competitive advantage in the global marketplace / by Coker, Darlene M [Author] Gaizo, Edward R. Del Murray, Kathleen A Edwards, Sandra L Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Tata McGraw-Hill, 2003 Online resources: Click here to access online Click here to access online Availability: Items available for loan: Goa University Library (1)Call number: 658.81 COK/Hig. Add to cart (remove)
	10.	No cover image available No cover image available Kellogg on branding Edited by Alice M. Tybout and Tim Calkins by Tybout, Alice M Calkins, Tim Material type: Text Publication details: New Jersey John Wiley & Sons 2005 Availability: Items available for loan: Goa University Library (1)Call number: 658.827 TYB-CAL. Add to cart (remove)
	11.	Complaint management : Bernd Stauss, Wolfgang Seidel. the heart of CRM / by Stauss, Bernd [Author] Seidel, Wolfgang, 1935- Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Australia : Thompson/South-Western, 2004 Online resources: Click here to access online Availability: Items available for loan: Goa University Library (1)Call number: 658.812 STA-SEI. Add to cart (remove)
	12.	Emotion marketing : Scott Robinette and Claire Brand ; with Vicki Lenz. the Hallmark way of winning customers for life / by Robinette, Scott [Author] Brand, Claire Lenz, Vicki Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Tata McGraw-Hill, 2004 Online resources: Click here to access online Click here to access online Availability: Items available for loan: Goa University Library (1)Call number: 658.8 ROB/Emo. Add to cart (remove)
	13.	9 brand shaastras Jagdeep Kapoor Nine sucessful brand strategies to build winning brands by Kapoor, Jagdeep [Author] Edition: 2nd ed. Material type: Text Publication details: New Delhi Response 2009 Availability: Items available for loan: Goa University Library (1)Call number: 658.827 KAP/Bra. Add to cart (remove)
	14.	Managing customer value : one stage at a time / Dilip Soman, Sara N-Marandi. by Soman, Dilip N-Marandi, Sara Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Cambridge University Press., 2011 Availability: Items available for loan: Goa University Library (1)Call number: 658.812 SOM/Man. Add to cart (remove)
	15.	Total customer value management : transforming business thinking / Gautam Mahajan. by Mahajan, Gautam, 1946- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Thousand Oaks : Response Books, 2011 Availability: Items available for loan: Goa University Library (1)Call number: 658.812 MAH/Tot. Add to cart (remove)
	16.	Winning a billion consumers :a disruptive approach for success in India Atul Joshi. by Joshi, Atul Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Sage Publications (I) Pvt. Ltd; 2016 Availability: Items available for loan: Goa University Library (1)Call number: 658.00954 JOS/Win. Add to cart (remove)
	17.	Involving customers in new service development / editors, Bo Edvardsson ... [et al.]. by Edvardsson, Bo Edvardsson, Bo, 1952- Gustafsson, Anders Kristensson, Per Magnusson, Peter Matthing, Jones Series: Series on technology management ; v. 11 Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Hackensack, NJ ; London : Imperial College Press ; Distributed by World Scientific Publishing Co., c2006 Availability: Items available for loan: Goa University Library (1)Call number: 658.575 EDV/Inv. Add to cart (remove)

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