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Advertising Policy and Practice by
Material type:  Text
Publication details: London Holt, Rinehart and Winston 1984
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 DRI-FOX.
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3.
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4.
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Reading Ads Socially by
Material type: Text
Publication details: London Routledge 1992
Availability: Items available for loan: Goa University Library (1)Call number: 659.10420973 GOL/Rea.
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6.
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Social Communication in Advertising by
Material type: Text
Publication details: Toranto Metheun 1986
Availability: Items available for loan: Goa University Library (1)Call number: 659.1042 LEI/Soc.
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8.
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Madison Avenue U.S.A. by
Material type: Text
Publication details: Illinois NTC Business Books 1992
Availability: Items available for loan: Goa University Library (1)Call number: 659.10973 MAY/Mad.
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11.
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12.
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Shopping With Freud by
Material type: Text
Publication details: London Routledge 1993
Availability: Items available for loan: Goa University Library (1)Call number: 658.8342 BOW/Sho.
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14.
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Bottom-Up Marketing by
Material type: Text
Publication details: New York McGraw Hill Book Company 1989
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 RIE-TRO.
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15.
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The Fundamentals of Advertising by
Material type: Text
Publication details: London Heinemann 1985
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 WIL/Fun.
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16.
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17.
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Case in Advertising Management. by
Material type: Text
Publication details: Illinois NTC Business Books. 1992
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 NEV/Cas.
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18.
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19.
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20.
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Advertising and Society by
Material type: Text
Publication details: Ontario Addison - Wesley Publishesrs Limited 1986
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 SIN/Adv.
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