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1.
The Discourse of Advertising by Series: The Interface Series
Material type: Text Text
Publication details: London Routledge 1994
Availability: Items available for loan: Goa University Library (1)Call number: 659.1042 COO/Dis.
2.
Advertising Policy and Practice by
Material type: Text Text
Publication details: London Holt, Rinehart and Winston 1984
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 DRI-FOX.
3.
The Marketing of Professional Accounting Services. by
Material type: Text Text
Publication details: New York John Wiley & Sons. 1978
Availability: Items available for loan: Goa University Library (1)Call number: 658.8965761 MAH/Mar.
4.
Strategic Advertising : A Practitioners Handbook. by
Material type: Text Text
Publication details: Oxford Hinemann Professional Publishing. 1990
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 COR/Str.
5.
Reading Ads Socially by
Material type: Text Text
Publication details: London Routledge 1992
Availability: Items available for loan: Goa University Library (1)Call number: 659.10420973 GOL/Rea.
6.
Making it in Advertising : An Insider s Guide to Career Opportunities by
Material type: Text Text
Publication details: New York Macmillan Publishing Company 1993
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 MOG/Mak.
7.
Social Communication in Advertising by
Material type: Text Text
Publication details: Toranto Metheun 1986
Availability: Items available for loan: Goa University Library (1)Call number: 659.1042 LEI/Soc.
8.
Advertising on Cable : A Practical Guide for Advertising by
Material type: Text Text
Publication details: Englewood Cliffs Prentice-Hall, Inc. 1985
Availability: Items available for loan: Goa University Library (1)Call number: 659.143 BAR/Adv.
9.
The Codes of Advertising : Fetishism and the Political Economy of Meaning in the Consumer Society by
Material type: Text Text
Publication details: New York Routledge 1990
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 JHA/Cod.
10.
Madison Avenue U.S.A. by
Material type: Text Text
Publication details: Illinois NTC Business Books 1992
Availability: Items available for loan: Goa University Library (1)Call number: 659.10973 MAY/Mad.
11.
Advertising, Competition and Consumer Behaviour : Publi Policy and the Market by
Material type: Text Text
Publication details: London Holt, Rinehart and Winston 1981
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 FUL/Adv.
12.
Commodity Advertising : The Economics and Measurment of Generic Programs by
Material type: Text Text
Publication details: New York Lexington books 1993
Availability: Items available for loan: Goa University Library (1)Call number: 659.113 FOR-RON.
13.
Shopping With Freud by
Material type: Text Text
Publication details: London Routledge 1993
Availability: Items available for loan: Goa University Library (1)Call number: 658.8342 BOW/Sho.
14.
Bottom-Up Marketing by
Material type: Text Text
Publication details: New York McGraw Hill Book Company 1989
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 RIE-TRO.
15.
The Fundamentals of Advertising by
Material type: Text Text
Publication details: London Heinemann 1985
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 WIL/Fun.
16.
Advertising Works 3 : Papers From the IPa Advertising Effectingnes Awards by
Material type: Text Text
Publication details: London Holt,Holt Rinehart & Winston 1985
Availability: Items available for loan: Goa University Library (1)Call number: 659.111 CHA/Adv.
17.
Case in Advertising Management. by
Material type: Text Text
Publication details: Illinois NTC Business Books. 1992
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 NEV/Cas.
18.
Social Communication in Advertising : Persons, Products and Images of Well-Being by
Edition: 2nd Ed.
Material type: Text Text
Publication details: London Routledge 1985
Availability: Items available for loan: Goa University Library (1)Call number: 659.1042 LEI/Soc.
19.
Introduction to Advertising & Promotion : An Integrated Marketing Communication Perspective by Series: The Irwin Series in Marketing
Edition: 3rd Ed.
Material type: Text Text
Publication details: Chicago Irwin 1995
Availability: Not available: Goa University Library: Checked out (1).
20.
Advertising and Society by
Material type: Text Text
Publication details: Ontario Addison - Wesley Publishesrs Limited 1986
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 SIN/Adv.
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