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	1.	Marketing Strategy by Ferrel, O.CC Hartline, Michael Lucas, George Material type: Text Publication details: Phildelphia harcourt Brace College Publishers 1998 Availability: Items available for loan: Goa University Library (1)Call number: 658.8 FER/Mar. Add to cart (remove)
	2.	Marketing strategy : Planning and implementation by Walker, Orville Boyd, Harper Larreche, Jean-Claude Edition: 3rd ed Material type: Text Publication details: New Delhi Tata McGraw Hill 2000 Availability: Items available for loan: Goa University Library (2)Call number: 658.8 WAL/Mar, ... Add to cart (remove)
	3.	Marketing strategy : A decision-focused approach by Walker, Orville Boyd, Harper Mullins, John & others Edition: 4th ed Material type: Text Publication details: New Delhi Tata McGraw Hill 2003 Availability: Items available for loan: Goa University Library (1)Call number: 658.8 WAL/Mar. Add to cart (remove)
	4.	Marketing strategy by Kaushesh, Anshul Series: Marketing series Material type: Text Publication details: Hyderabad ICFAI Press 2002 Availability: Items available for loan: Goa University Library (1)Call number: 658.8 KAU/Mar. Add to cart (remove)
	5.	Customer relationship management William G. Zikmund integrating marketing strategy and information technology by Zikmund, William G [Author] McLeod, Raymond Gilbert, Faye G Material type: Text Publication details: Hoboken, N.J. John Wiley & Sons 2004 Availability: Items available for loan: Goa University Library (1)Call number: 658.812 ZIK/Cus. Add to cart (remove)
	6.	Consumer Behavior Del I. Hawkins Building Marketing Strategy by Hawkins, Del I [Author] Mothersbaugh, David L. and Mookerjee, Amit Edition: 11th ed. Material type: Text Publication details: New Delhi Tata McGraw Hill Education 2010 Availability: Items available for loan: Goa University Library (1)Call number: 658.8348 HAW/Con. Not available: Goa University Library: Lost (1). Add to cart (remove)
	7.	Consumer Behaviour : building marketing strategy Del I. Hawkins, David L.Mothersbaugh, and Amit Mookerjee by Hawkins, Del I Mothersbaugh, David L Mookerjee, Amit Edition: 11th ed. Publication details: New Delhi, Tata McGraw Hill Education Pvt. Ltd.; 2010 Availability: Items available for loan: Goa University Library (16)Call number: 658.8342 HAW/Con, ... Not available: Goa University Library: Checked out (4). Add to cart (remove)
	8.	Emerging Perspectives of Indian Banking Vol-3 Marketing Strategy in Indian Banking by Mathur, B.L [Author] Publication details: Jaipur: Arihant Publishing House, 2015 Availability: Items available for loan: Goa University Library (1)Call number: 332.4954 MAT/Eme/Vol-3. Add to cart (remove)
	9.	Marketing research with SPSS ( a practical approach) by Saini, P.D Publication details: Jaipur: Shree Niwas Publications; 2020 Availability: Items available for loan: Goa University Library (2)Call number: 658.83 SAI/Mar-1, ... Add to cart (remove)

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