Goa University

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1.
Strategic Marketing Channel Management by Series: McGraw-Hill Series in Marketing
Material type: Text Text
Publication details: New York McGraw-Hill 1992
Availability: Items available for loan: Goa University Library (18)Call number: 658.84 BOW-COO, ...
2.
Strategic marketing : Concepts and cases by Series: Marketing series
Material type: Text Text
Publication details: Hyderabad ICFAI Press 2003
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 JAY/Str.
3.
Strategic marketing for the digital age Bill Bishop Grow your business with online and digital technology by
Material type: Text Text
Publication details: New Delhi Excel Books 1998
Availability: Items available for loan: Goa University Library (1)Call number: 658.4012 BIS/Str.
4.
Strategic marketing Planning Colin Gilligan by Series: professional and trade series
Material type: Text Text
Publication details: Delhi Elsevier 2006
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 GIL-WIL.
5.
Strategic marketing management U. C. Mathur Text and cases by
Material type: Text Text
Publication details: Delhi Macmillan India Ltd., 2006
Availability: Items available for loan: Goa University Library (2)Call number: 658.8 MAT/Str, ...
6.
Predictive Modelling in Strategic marketing Purba Halady Rao by
Material type: Text Text
Publication details: New Delhi Prentice Hall of India 2008
Availability: Items available for loan: Goa University Library (2)Call number: 658.8 RAO/Pre, ...
7.
Marketing Management A Strategic Decision-Making Approach by
Edition:
Publication details: Boston: McGraw-Hill, 2008
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 MUL/Mar.
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