000			00765nam#a2200205ua#4500
001			GOACATREC89909
008			030110s2004 maua b 001 0 eng
245	0	0	_aAdvertising and promotion : _cGeorge E. Belch & Michael A. Belch. _ban integrated marketing communications perspective /
100	0	0	_aBelch, George E. _q(George Eugene) _eAuthor
250	0	0	_a6th ed.
260	0	0	_bTata McGraw-Hill, _aNew Delhi : _c2004
020	0	0	_a0070581940
300	0	0	_axxvi, 779, [67] p. : _bcol. ill. ; _c28 cm.
700	0	0	_aBelch, Michael A.
650	0	0	_aAdvertising.
650	0	0	_aSales promotion.
650	0	0	_aCommunication in marketing.
504	0	0	_aIncludes bibliographical references (p. EN1-EN25) and index.
440	0	0	_aThe McGraw-Hill/Irwin series in marketing
999			_c89551 _d89551