000			00685nam#a2200181ua#4500
001			GOACATREC97689
008			040928s2005 enka b 001 0 eng
245	0	0	_aAdvertising and promotion : _cChris Hackley. _bcommunicating brands /
856	0	0	_uhttp://www.loc.gov/catdir/enhancements/fy0658/2004114267-d.html
100	0	0	_aHackley, Christopher E. _eAuthor
260	0	0	_bSAGE Publications, _aLondon. : _c2005
020	0	0	_a0761941541 (pbk.)
300	0	0	_a264 p. : _bcol. ill. ; _c25 cm.
650	0	0	_aAdvertising _xSocial aspects.
650	0	0	_aSales promotion.
650	0	0	_aAdvertising _xBrand name products.
504	0	0	_aIncludes bibliographical references (p. [239]-246) and index.
999			_c97205 _d97205