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Qualitative marketing research

Moisander, Johanna.

Qualitative marketing research a cultural approach / Johanna Moisander - New Delhi Sage Publications 2006 - xi, 227p 25cm - Introducing qualitative methods .

Includes bibliographical references and index.

ISBN: 9781412903813

Subjects--Topical Terms:
Marketing research.
Qualitative research.
Marketing.

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