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Consumer Behavior

Hawkins, Del I.

Consumer Behavior Building Marketing Strategy Del I. Hawkins - 11th ed. - New Delhi Tata McGraw Hill Education 2010 - xi; 866p. 24cm

Includes,Illustrations,Tables,references, photo- Credit, Appendix, Name-Index, Subject-Index.

ISBN: 9780070682160

Subjects--Topical Terms:
Marketing Strategy

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