Consumer Behavior (Record no. 104276)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00569nam#a2200169ua#4500 |
| 001 - CONTROL NUMBER | |
| control field | GOACATREC104888 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 245 00 - TITLE STATEMENT | |
| Title | Consumer Behavior |
| Statement of responsibility, etc | Del I. Hawkins |
| Remainder of title | Building Marketing Strategy |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del I. |
| Relator term | Author |
| 250 00 - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Tata McGraw Hill Education |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2010 |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070682160 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | xi; 866p. |
| Dimensions | 24cm |
| 700 00 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mothersbaugh, David L. and Mookerjee, Amit |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Strategy |
| 504 00 - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes,Illustrations,Tables,references, photo- Credit, Appendix, Name-Index, Subject-Index. |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_834800000000000_HAW_CON |
| Koha itemnumber | 121573 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_834800000000000_HAWCON |
| Koha itemnumber | 121574 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lost | Dewey Decimal Classification | Goa University Library | Goa University Library | General Stacks 2 | 03/21/2011 | 1 | 2 | 658.8348 HAW/Con | 133440 | 03/18/2021 | 07/24/2017 | 02/20/2012 | Books | |||
| Goa University Library | Goa University Library | General Stacks 2 | 02/24/2011 | 2 | 1 | 658.8348 HAW/Con | 133441 | 06/07/2013 | 04/10/2013 | 02/20/2012 | Books |