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Social marketing : Influencing behaviors for good

Kotler, Philip

Social marketing : Influencing behaviors for good - - New delhi: Sage publications, 2008. - xii, 444p.; 23 x 19 cm.

Include note index

ISBN: 9781412956475 (pb)

Subjects--Topical Terms:
Social marketing
promotion
Budget establishment

Dewey Class. No.: 658 .8 KOT-LEE

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