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Marketing Management A Strategic Decision-Making Approach

Mullins, John W.;

Marketing Management A Strategic Decision-Making Approach - - Boston: McGraw-Hill, 2008. - xix, 533 p.; 26x20 cm.

include Endnote, Index.

ISBN: 9780071101097 (PB)

Subjects--Topical Terms:
Strategic marketing
Corporate and business strategy

Dewey Class. No.: 658.8 MUL/Mar

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