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Marketing Management (Record no. 137146)

MARC details
000 -LEADER
fixed length control field	00556 a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780071101097 (PB)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8 MUL/Mar
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Mullins, John W.;
Relator term	Author
245 ## - TITLE STATEMENT
Title	Marketing Management
Remainder of title	A Strategic Decision-Making Approach
250 ## - EDITION STATEMENT
Linkage	6th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Boston:
Name of publisher, distributor, etc	McGraw-Hill,
Date of publication, distribution, etc	2008.
300 ## - PHYSICAL DESCRIPTION
Extent	xix, 533 p.;
Dimensions	26x20 cm.
500 ## - GENERAL NOTE
General note	include Endnote, Index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Strategic marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Corporate and business strategy
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Walker, Orville C.
Relator term	Author
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Boyd, Harper W.
Relator term	Author
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_MUL_MAR
Koha itemnumber	183636

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
		Dewey Decimal Classification			Goa University Library	Goa University Library	General Stacks	06/15/2022		658.8 MUL/Mar	182386	06/15/2022	06/15/2022	Books