Marketing Management (Record no. 137146)
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000 -LEADER | |
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fixed length control field | 00556 a2200181 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780071101097 (PB) |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 MUL/Mar |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Mullins, John W.; |
Relator term | Author |
245 ## - TITLE STATEMENT | |
Title | Marketing Management |
Remainder of title | A Strategic Decision-Making Approach |
250 ## - EDITION STATEMENT | |
Linkage | 6th Ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Boston: |
Name of publisher, distributor, etc | McGraw-Hill, |
Date of publication, distribution, etc | 2008. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xix, 533 p.; |
Dimensions | 26x20 cm. |
500 ## - GENERAL NOTE | |
General note | include Endnote, Index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Strategic marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Corporate and business strategy |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Walker, Orville C. |
Relator term | Author |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Boyd, Harper W. |
Relator term | Author |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Koha normalized classification for sorting | 658_800000000000000_MUL_MAR |
Koha itemnumber | 183636 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Dewey Decimal Classification | Goa University Library | Goa University Library | General Stacks | 06/15/2022 | 658.8 MUL/Mar | 182386 | 06/15/2022 | 06/15/2022 | Books |