Goa University

Marketing Management (Record no. 137146)

MARC details
000 -LEADER
fixed length control field 00556 a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071101097 (PB)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 MUL/Mar
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mullins, John W.;
Relator term Author
245 ## - TITLE STATEMENT
Title Marketing Management
Remainder of title A Strategic Decision-Making Approach
250 ## - EDITION STATEMENT
Linkage 6th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston:
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc 2008.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 533 p.;
Dimensions 26x20 cm.
500 ## - GENERAL NOTE
General note include Endnote, Index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Corporate and business strategy
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Walker, Orville C.
Relator term Author
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Boyd, Harper W.
Relator term Author
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting 658_800000000000000_MUL_MAR
Koha itemnumber 183636
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Goa University Library Goa University Library General Stacks 06/15/2022   658.8 MUL/Mar 182386 06/15/2022 06/15/2022 Books

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