Marketing research :
Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra. - 3rd ed. - Upper Saddle River, NJ : Prentice Hall, 1999 - xxxv, 763, [61] p. : ill. ; 26 cm.
Includes bibliographical references (p. N1-N34) and index.
0130131628
Marketing research.
Marketing research--Methodology.
Marketing research : an applied orientation / Naresh K. Malhotra. - 3rd ed. - Upper Saddle River, NJ : Prentice Hall, 1999 - xxxv, 763, [61] p. : ill. ; 26 cm.
Includes bibliographical references (p. N1-N34) and index.
0130131628
Marketing research.
Marketing research--Methodology.