Marketing research : (Record no. 87907)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00590nam#a2200169ua#4500 |
| 001 - CONTROL NUMBER | |
| control field | GOACATREC88261 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 980806s1999 njua b 001 0 eng |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing research : |
| Statement of responsibility, etc | Naresh K. Malhotra. |
| Remainder of title | an applied orientation / |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| Relator term | Author |
| 250 00 - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Prentice Hall, |
| Place of publication, distribution, etc | Upper Saddle River, NJ : |
| Date of publication, distribution, etc | 1999 |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130131628 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | xxxv, 763, [61] p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research |
| General subdivision | Methodology. |
| 504 00 - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. N1-N34) and index. |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_830000000000000_MALMAR |
| Koha itemnumber | 96047 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Goa University Library | Goa University Library | General Stacks 2 | 04/07/2005 | 7 | 7 | 658.83 MAL/Mar | 088473 | 06/22/2023 | 01/16/2023 | 02/20/2012 | Books |