Advertising and promotion :
Hackley, Christopher E.
Advertising and promotion : communicating brands / Chris Hackley. - London. : SAGE Publications, 2005 - 264 p. : col. ill. ; 25 cm.
Includes bibliographical references (p. [239]-246) and index.
0761941541 (pbk.)
Advertising--Social aspects.
Sales promotion.
Advertising--Brand name products.
Advertising and promotion : communicating brands / Chris Hackley. - London. : SAGE Publications, 2005 - 264 p. : col. ill. ; 25 cm.
Includes bibliographical references (p. [239]-246) and index.
0761941541 (pbk.)
Advertising--Social aspects.
Sales promotion.
Advertising--Brand name products.