Advertising and promotion : (Record no. 97205)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00685nam#a2200181ua#4500 |
| 001 - CONTROL NUMBER | |
| control field | GOACATREC97689 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040928s2005 enka b 001 0 eng |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| Statement of responsibility, etc | Chris Hackley. |
| Remainder of title | communicating brands / |
| 856 00 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0658/2004114267-d.html">http://www.loc.gov/catdir/enhancements/fy0658/2004114267-d.html</a> |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hackley, Christopher E. |
| Relator term | Author |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | SAGE Publications, |
| Place of publication, distribution, etc | London. : |
| Date of publication, distribution, etc | 2005 |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0761941541 (pbk.) |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | 264 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 25 cm. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Social aspects. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Brand name products. |
| 504 00 - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. [239]-246) and index. |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_HACADV |
| Koha itemnumber | 110128 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Goa University Library | Goa University Library | General Stacks 2 | 11/04/2008 | 659.1 HAC/Adv | 121983 | 02/20/2012 | 02/20/2012 | Books |