TechnoBrands : (Record no. 91013)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00644nam#a2200169ua#4500 |
| 001 - CONTROL NUMBER | |
| control field | GOACATREC91407 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 940809s1995 nyua b 001 0 eng |
| 245 00 - TITLE STATEMENT | |
| Title | TechnoBrands : |
| Statement of responsibility, etc | Chuck Pettis. |
| Remainder of title | how to create & use brand identity to market, advertise & sell technology products /00 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pettis, Chuck, |
| Dates associated with a name | 1948- |
| Relator term | Author00 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | AMACOM, |
| Place of publication, distribution, etc | New York : |
| Date of publication, distribution, etc | 200400 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8176494801:00 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 222 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm.00 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | High technology |
| General subdivision | Marketing.00 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Technological innovations |
| General subdivision | Marketing.00 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_827000000000000_PETTEC |
| Koha itemnumber | 100813 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Goa University Library | Goa University Library | MBA Book Bank | 06/20/2006 | 658.827 PET/Tec | 108716 | 02/20/2012 | 02/20/2012 | Books |