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Advertising Policy and Practice
Material type:
TextPublication details: London Holt, Rinehart and Winston 1984ISBN: - 0039105601
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Goa University Library General Stacks 2 | 659.1 DRI-FOX (Browse shelf(Opens below)) | Available | 063322 |
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| 659.1 COR/Str Strategic Advertising : A Practitioners Handbook. | 659.1 DAV/Con The Consumerist Manifesto : Advertising in Postmodern Times | 659.1 DIX/Adv Advertising and Media Research | 659.1 DRI-FOX Advertising Policy and Practice | 659.1 DUN-BAR Advertising : Its Role in Modern Marketing. | 659.1 EVA/Pro Production and Creativity in Advertising | 659.1 FUL/Adv Advertising, Competition and Consumer Behaviour : Publi Policy and the Market |
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