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How Advertising Works : The Role of Research
Material type:
TextPublication details: London Sage Publications 1998ISBN: - 0761912401
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Goa University Library General Stacks 2 | 659.1 JON/How (Browse shelf(Opens below)) | Available | 084433 | ||
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Books
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Goa University Library General Stacks 2 | 659.1 JON/How (Browse shelf(Opens below)) | Available | 090189 |
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| 659.1 HEC-STE Non Verbal Communication in Advertising | 659.1 JHA/Cod The Codes of Advertising : Fetishism and the Political Economy of Meaning in the Consumer Society | 659.1 JON/Adv The advertising business : Operations creativity media planning integrated communications | 659.1 JON/How How Advertising Works : The Role of Research | 659.1 JON/How How Advertising Works : The Role of Research | 659.1 JON/How HOw to use advertising to build strong brands | 659.1 JON/Whe When ADS Work |
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