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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
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TextPublication details: Thomson/South-Western Mason, Ohio : 2003Edition: 3rd edDescription: xxxix, 773 p. : col. ill. ; 29 cmISBN: - 0324113803
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Goa University Library MBA Book Bank | 659.1 OGU/Adv (Browse shelf(Opens below)) | Available | 108368 |
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| 659.1 DEN/Adv The advertising handbook for small business | 659.1 DUT/Int Integrated Marketing Communications | 659.1 DUT/Int Integrated Marketing Communications | 659.1 OGU/Adv Advertising and integrated brand promotion / | 659.1 ROM-MAA How to Advertise | 659.1 ROM-MAA How to Advertise | 659.1 SHA/Adv Advertising and Integrated Marketing communication |
Includes bibliographical references and indexes.
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