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Advertising, promotion, and new media / edited by Marla R. Stafford, Ronald J. Faber.
Material type:
TextPublication details: Prentice Hall of India, New Delhi : 2005Description: xii, 380 p. : ill. ; 24 cmISBN: - 812032739X
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Goa University Library General Stacks 2 | 659 STA-FAB (Browse shelf(Opens below)) | Available | 115130 |
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| 659 FIT-ARN Marketing Communications Classics:An international collection of classic and contemporary papers | 659 FOS/101 101 Ways to Get Great Publicity | 659 FOS/Way 101 ways to get great publicity / | 659 STA-FAB Advertising, promotion, and new media / | 659.00151 BAT/Mat Mathematics in Management | 659.1 Advertising | 659.1 AAI-MYE Advertising Management |
Includes bibliographical references and index.
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