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Multichannel Marketing : Akin Arikan Metrics and Methods for On and Offline Success
Material type:
TextPublication details: Wiley Publishing, Inc. Indiana 2008Description: xxiv, 288 p. 24 cmISBN: - 9780470239599
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Goa University Library MBA Book Bank | 658.872 ARI/Mul (Browse shelf(Opens below)) | Available | 123948 |
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| 658.87 SIN-UNI Managing Retailing - 3rd ed. | 658.870285 KHU/Inf Information technology for retailing | 658.870285 KHU/Inf Information technology for retailing | 658.872 ARI/Mul Multichannel Marketing : | 658.872 GAY/Onl Online Marketing : A Customer - Led Approach | 658.872 GAY/Onl Online Marketing : A Customer - Led Approach | 658.872 GAY/Onl Online Marketing : A Customer - Led Approach |
Includes index
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