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241.
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson Education, 2004
Availability: Items available for loan: Goa University Library (1)Call number: 338.4791 KOT/Mar.
242.
Advertising and promotion : George E. Belch & Michael A. Belch. an integrated marketing communications perspective / by Series: The McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, 2004
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 BEL-BEL.
243.
Competitive marketing : John O'Shaughnessy. a strategic approach / by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Unwin Hyman, 1990
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 OSH/Com.
244.
The big idea / Robert Jones. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Profile Books, 2003
Availability: Items available for loan: Goa University Library (1)Call number: 650.1 JON/Big.
245.
Cross-cultural business behavior : Richard R. Gesteland. marketing, negotiating, and managing across cultures / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books Pvt. Ltd., 2004
Availability: Items available for loan: Goa University Library (1)Call number: 382 GES/Cro.
246.
Marketing management Philip Kotler by
Edition: 11th ed
Material type: Text Text
Publication details: Delhi Pearson Education 2005
Availability: Items available for loan: Goa University Library (34)Call number: 658.8 KOT/Mar, ... Not available: Goa University Library: Checked out (1).
247.
Marketing management Rajiv Lal Text and cases by
Material type: Text Text
Publication details: New Delhi Tata McGraw Hill Publishing Co. Ltd., 2005
Availability: Items available for loan: Goa University Library (59)Call number: 658.8 LAL/Mar, ... Not available: Goa University Library: Checked out (6).
248.
Marketing William M. Pride concepts and strategies by
Edition: 12th ed
Material type: Text Text
Publication details: New Delhi Biztantra 2005
Availability: Items available for loan: Goa University Library (35)Call number: 658.8 PRI-FER, ...
249.
Services marketing Christopher Lovelock People, technology, Strategy by
Edition: 5th ed
Material type: Text Text
Publication details: Delhi Pearson Education 2006
Availability: Items available for loan: Goa University Library (37)Call number: 658.8 LOV-WIR, ... Not available: Goa University Library: Checked out (3).
250.
Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi. : Biztantra, 2005
Availability: Items available for loan: Goa University Library (2)Call number: 658.848 JEA-HEN, ...
251.
Cases in Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi. : Biztantra, 2005
Availability: Items available for loan: Goa University Library (2)Call number: 658.848 JEA-HEN, ...
252.
Services marketing / Kenneth E. Clow & David L.Kurtz Operation, management and strategy by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Biztantra, 2003
Availability: Items available for loan: Goa University Library (2)Call number: 658.8 CLO-KUR, ...
253.
International marketing : Dana-Nicoleta Lascu. managing worldwide operations in a changing international environment / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Biztantra., 2003
Availability: Items available for loan: Goa University Library (2)Call number: 382 LAS/Int, ...
254.
International marketing : Dana-Nicoleta Lascu. managing worldwide operations in a changing international environment / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Biztantra., 2003
Availability: Items available for loan: Goa University Library (2)Call number: 382 LAS/Int, ...
255.
Marketing management Planning, implementation and control V. S. Ramaswamy Global perspective Indian context by
Edition: 3rd ed
Material type: Text Text
Publication details: Delhi Macmillan India Ltd., 2003
Availability: Items available for loan: Goa University Library (33)Call number: 658.8 RAM-NAM, ... Not available: Goa University Library: Checked out (2).
256.
Case study solutions : Marketing H. Kaushal by
Edition: 2nd ed
Material type: Text Text
Publication details: Delhi Macmillan India Ltd., 2005
Availability: Items available for loan: Goa University Library (12)Call number: 658.8 KAU/Cas, ...
257.
Marketing research A. arasuraman by
Material type: Text Text
Publication details: New Delhi Biztantra 2004
Availability: Items available for loan: Goa University Library (20)Call number: 658.83 PAR/Mar, ...
258.
Offensive marketing, or, How to make your competitors followers, [by] J. H. Davidson; foreword by Anthony J. F. O'Reilly. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, Penguin Books, 1987
Other title:
  • Offensive marketing
  • How to make your competitors followers
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 DAV/Off.
259.
Promotion and Integrated Marketing Communications Richard J. Semenik by
Material type: Text Text
Publication details: Australia Thomson 2004
Availability: Not available: Goa University Library: Checked out (1).
260.
e-marketing Judy Strauss by
Edition: 3rd
Material type: Text Text
Publication details: Delhi Pearson Education 2003
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 STR/e-ma.
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