Goa University

Refine your search

Your search returned 518 results.

Sort
Results
301.
Foundations of marketing David Jobber by
Edition: 2nd ed
Material type: Text Text
Publication details: New Delhi Tata McGraw Hill 2006
Availability: Items available for loan: Goa University Library (3)Call number: 658.8 JOB-FAH, ...
302.
Kellogg on branding Edited by Alice M. Tybout and Tim Calkins by
Material type: Text Text
Publication details: New Jersey John Wiley & Sons 2005
Availability: Items available for loan: Goa University Library (1)Call number: 658.827 TYB-CAL.
303.
Asian brand strategy : Martin Roll. how Asia builds strong brands / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave Macmillan, 200
Availability: Items available for loan: Goa University Library (1)Call number: 658.827095 ROL/Asi.
304.
The 86 percent solution : Vijay Mahajan and Kamini Banga with Robert Gunther. how to succeed in the biggest market opportunity of the next 50 years / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi. : Pearson Education, 2006
Other title:
  • 86 % solution
  • Eighty six percent solution
Availability: Items available for loan: Goa University Library (1)Call number: 658.84 MAH/Per.
305.
Market-based management : Roger J. Best. strategies for growing customer value and profitability / by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 BES/Mar.
306.
Marketing your event planning business : Judy Allen. a creative approach to gaining the competitive edge / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mississauga, Ont. : John Wiley & Sons, 2004
Availability: Items available for loan: Goa University Library (1)Call number: 658.913942 ALL/Mar.
307.
Customer relationship management William G. Zikmund integrating marketing strategy and information technology by
Material type: Text Text
Publication details: Hoboken, N.J. John Wiley & Sons 2004
Availability: Items available for loan: Goa University Library (1)Call number: 658.812 ZIK/Cus.
308.
Sales dogs : Blair Singer. you do not have to be an attack dog to be successful in sales / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Warner Books, 2001
Availability: Items available for loan: Goa University Library (1)Call number: 658.85 SIN/Sal.
309.
Emotion marketing : Scott Robinette and Claire Brand ; with Vicki Lenz. the Hallmark way of winning customers for life / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, 2004
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 ROB/Emo.
310.
On-line marketing Gaytri Varma Principles and current practices by
Material type: Text Text
Publication details: New Delhi New Century Publications 2005
Availability: Items available for loan: Goa University Library (2)Call number: 658.800285 VAR/Onl, ...
311.
Global brand strategy : Sicco Van Gelder. unlocking brand potential across countries, cultures & markets / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, Kogan Page 2004
Online resources:
Availability: Items available for loan: Goa University Library (1)Call number: 658.827 GEL/Glo.
312.
Differentiate or die : Jack Trout with Steve Rivkin. survival in our era of killer competition / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai : East West Books (Madras) Pvt. Ltd.,, 2002
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 TRO-RIV.
313.
2239 tested secrets for direct marketing success Denny Hatch by
Material type: Text Text
Publication details: New Delhi Tata McGraw Hill Publishing Co. Ltd., 2004
Availability: Items available for loan: Goa University Library (1)Call number: 658.84 HAT-JAC.
314.
Advanced supply chain management : Charles C. Poirier. how to build a sustained competitive advantage / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Viva Books Pvt Ltd., 2004
Availability: Items available for loan: Goa University Library (1)Call number: 658.72 POI/Adv.
315.
Creative marketing communications Daniel Yadin by
Material type: Text Text
Publication details: New Delhi Crest Publishing House 2004
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 YAD/Cre.
316.
Marketing telecommunications services : Karen G. Strouse. new approaches for a changing environment / by Series: Artech House telecommunications library
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Artech House, 1999
Availability: Items available for loan: Goa University Library (1)Call number: 384.0973 STR/Mar.
317.
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi. : Prentice Hall, 2004
Other title:
  • Integrated advertising, promotion, and marketing communications
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 CLO-BAA.
318.
The rural marketing book Pradeep Kahsyap by
Material type: Text Text
Publication details: New Delhi Biztantra 2006
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 KAS-RAU.
319.
Advertising, promotion, and new media / edited by Marla R. Stafford, Ronald J. Faber. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall of India, 2005
Availability: Items available for loan: Goa University Library (1)Call number: 659 STA-FAB.
320.
Differentiate or die : Jack Trout with Steve Rivkin. survival in our era of killer competition / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai : East West Books, 2002
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 TRO-RIV.
Pages

Designed & Maintained by: Goa University (GU Library)
Contact: System Analyst :ans @unigoa.ac.in


Powered by Koha