Goa University

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1.
Marketing Research : Text and Cases, by
Edition: 6th Ed.
Material type: Text Text
Publication details: Homewood Richard D. Irwin, Inc. 1986
Availability: Items available for loan: Goa University Library (1)Call number: 658.80072 BOY/Mar.
2.
Marketing research : Text and cases by
Edition: 7th ed
Material type: Text Text
Publication details: Delhi AITBS Publishers & Dist. 1999
Availability: Items available for loan: Goa University Library (1)Call number: 658.80072 BOY/Mar.
3.
Marketing strategy : Planning and implementation by
Edition: 3rd ed
Material type: Text Text
Publication details: New Delhi Tata McGraw Hill 2000
Availability: Items available for loan: Goa University Library (2)Call number: 658.8 WAL/Mar, ...
4.
Marketing strategy : A decision-focused approach by
Edition: 4th ed
Material type: Text Text
Publication details: New Delhi Tata McGraw Hill 2003
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 WAL/Mar.
5.
Marketing Management A Strategic Decision-Making Approach by
Edition:
Publication details: Boston: McGraw-Hill, 2008
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 MUL/Mar.
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