Advertising Management : Concepts and Cases (Record no. 104060)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00385nam#a2200145ua#4500 |
| 001 - CONTROL NUMBER | |
| control field | GOACATREC104666 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising Management : Concepts and Cases |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mohan, Mahendra |
| Relator term | Author |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Tata McGraw Hill Publishers |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 1993 |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0074517805 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | xi, 418p |
| Dimensions | 24 cm |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | advertising |
| 504 00 - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | includes subject index |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_MOHADV |
| Koha itemnumber | 121009 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_MOHADV |
| Koha itemnumber | 121010 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Goa University Library | Goa University Library | General Stacks 2 | 01/11/2011 | 659.1 MOH/Adv | 102259 | 02/20/2012 | 02/20/2012 | Books | |||||
| Goa University Library | Goa University Library | General Stacks 2 | 01/11/2011 | 659.1 MOH/Adv | 102268 | 02/20/2012 | 02/20/2012 | Books |