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Advertising Management : Concepts and Cases

By:

Mohan, Mahendra [Author]

Material type: Text

Text

TextPublication details: Tata McGraw Hill Publishers New Delhi 1993Description: xi, 418p 24 cmISBN:

0074517805

Subject(s):

advertising

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Goa University Library General Stacks 2	659.1 MOH/Adv (Browse shelf(Opens below))	Available		102259
Books	Goa University Library General Stacks 2	659.1 MOH/Adv (Browse shelf(Opens below))	Available		102268

includes subject index

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