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Qualitative marketing research Johanna Moisander a cultural approach /
Material type:
TextSeries: Introducing qualitative methodsPublication details: Sage Publications New Delhi 2006Description: xi, 227p 25cmISBN: - 9781412903813
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Goa University Library General Stacks 2 | 658.83 MOI-VAL (Browse shelf(Opens below)) | Available | 124888 |
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| 658.83 MAZ/Sta Statistics for marketing and consumer research | 658.83 McD-GAT Contemporary marketing research | 658.83 MCQ/Mar The Market Research toolbox : A Concise Guide for Beginners | 658.83 MOI-VAL Qualitative marketing research | 658.83 NAI/Mar Marketing Research | 658.83 NAI/Mar Marketing Research | 658.83 NAI/Mar Marketing Research |
Includes bibliographical references and index.
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